The Meaning of Images in Mass Media Advertising - 1040 Words

The intended meaning of any particular image in an advertisement today must be determined individually and could be defined with any degree of varying specificity. One could look at a single photo ad in a particular magazine; they could examine the entire national collection of automotive television commercials. On could also broaden and generalize their analysis o include all media advertizing that uses images, In such a writing as that, it is important to understand that the author does not intend to include every specific instance of image advertizing in his or her analysis. For example, in this paper the author will be using the world of mass media advertising as his subject. Certainly there will be some ads that fall outside of this†¦show more content†¦Often in conjunction with said immoral sexualization is a masculine form dominating the scene, usually standing above the woman. One ad even showed a woman at the bottom of a staircase with the man standing on the top la nding looking down at her. The purpose of this gross moral practice is again shock value. The average American sees literally thousands of ads every day and an advertiser will do anything he or she can to make his or her ad get noticed it the swarm. Besides clothing and style advertisements though there is the world of pharmaceutical marketing. Possibly one of the more malignant forms of manipulation in the media today is the ads put forth by these corporations. They use manipulative techniques like showing a sad exhausted migraine-afflicted mother unable to play with her children. They then offer an answer to her troubles. Their medicine, it can cure her and allow her the family time she deserves. This type of familial psychological manipulation is highly prevalent in the magazine and television ads of today. The way we are contently afflicted by advertisements is not only an attack on our psyche but also our freedom. If one wanted to dress a way that had never ever been dressed before whether their reception was positive or negative they would doubtless at first be looked at askance for stepping outside of the social norm. We have today a right to choose our identity but only as long as it fitsShow MoreRelatedEssay about Summ ary and Analysis on Practices of Looking915 Words   |  4 PagesLooking is to actively make meaning of that world with a more involved sense of purpose and direction. From looking we interpret social interaction and meanings. Professors Marita Sturken and Lisa Cartwright explain all about these concepts in the pages of their book Practices of Looking. It is an interesting and appealing novel offers understanding visual culture. Filled with numerous illustrations, the book observes how images play a very significant role in our everyday lives. 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